Thank you for taking the time to share your feedback. We very much appreciate and value this.
Please be assured that our rolls are significantly longer than mainstream supermarket brands, so whilst the sheets are a bit smaller, total length is 30 metres (compared to 24.8 metres for Andrex, for example)
We made a conscious decision to make our sheets slightly smaller, with the aim of reducing paper wastage, by enabling users to have a bit more control over the length of paper torn off for each use. However, we appreciate that this might be an unexpected change from what some people are used to.
We also ensure our rolls are very compactly rolled, to further minimise transport related carbon emissions and inner core wastage. So the roll might not look longer at first glance.
Thanks again. Best wishes
Fay