The maximum shipping cost to the US is $13.95. This amount has been fixed based on some essentials that really need to be covered in sending parcels overseas. Some examples would be: overseas insurance in case the parcel is lost in transit, US customs charges and air freight costs. So this charge in many ways acts as a protection for customers. Concerning the variety of shirts we offer within a range, we are always willing to increase them but we are bound to supply according to the majority demand of our customers. The more requests we get for a product the more likely we are to stock it, so do keep an eye on our ranges. Further, we feel that the typical context in which casual shirts are worn wouldn’t make collar stiffeners necessary as they are more appropriate for formal shirts within a more formal setting. I’m very sorry if we didn’t quite manage to capture a true enough image of this shirt. this can prove to be very tricky sometimes, but please rest assured that it can be returned for a full refund or for an alternative item. Many thanks for your feedback.