Good Morning, thank you for your review and we appreciate all feedback. At BMW Insured Warranty Services we try to keep our prices as low as possible and are constantly reviewing them. Unfortunately it is occasionally necessary to increase prices for our warranty or Roadside Assistance products for inflation and other similar external pressures. Also as the mileage and age of the vehicle increase, so does the risk that the vehicle could suffer a mechanical or electrical failure. Kind Regards, Nicole. Senior Coordinator.